In a very intense competition environment, institutions must be very dynamic, flexible, creative, harmonious and follow the world. In today's business environment, cumbersome, slow, inertial institutions have little chance of survival. At the beginning of the time, I always complain about the same faces; I think they have to review their situation. To be successful in such a high competition, among other factors, some marketing tools can be used well. One of these marketing tools, I think the most important is the specialized fairs.